Jeju Island's NFT Tourist Cards: Attracting Gen Z with Blockchain Perks
Jan 15, 2025

Sam

Hey, have you heard about Jeju Island in South Korea using NFTs for tourism? That sounds so futuristic!

Amy

Yeah, it’s really interesting! They’re planning to issue NFT tourist cards by 2025 to attract more Gen Z and millennial visitors.

Sam

Wait, NFT tourist cards? How does that even work?

Amy

Okay, so think of it as a digital card you get when you visit Jeju. The card is an NFT, meaning it’s unique and stored on the blockchain. It’ll come with perks like travel discounts and cheaper access to tourist spots.

Sam

Oh, so it’s like a loyalty card, but on the blockchain?

Amy

Exactly! Plus, because it’s an NFT, you can keep it as a digital souvenir. It’s not just a regular card—it has collectible value too.

Sam

That’s cool! But why are they using NFTs? Can’t they just give out normal discount cards?

Amy

Good question. Jeju wants to stand out and appeal to younger tourists, especially Gen Z. NFTs are popular with them, and this way, the island looks tech-savvy and modern. Plus, it’s part of a bigger plan to use blockchain to boost the local economy.

Sam

Makes sense. So, are they doing this already?

Amy

Not yet. They’ll test the idea first and fully launch it in the second half of 2025. But Jeju has already used blockchain before, like for a COVID-19 contact tracing app back in 2021.

Sam

Wow, I didn’t know that! So, could the NFT card be used for more than just tourism?

Amy

Definitely! Jeju officials are also looking at using NFTs for museums, restaurants, and even the fishing industry. It’s all part of their plan to explore how blockchain can help their economy.

Sam

That’s so creative. I guess it’s also about making travel more fun, right?

Amy

Exactly. Imagine visiting a famous spot like Sunrise Peak and getting an NFT that proves you’ve been there. It’s like a digital badge for your travel experiences!

Sam

I love that idea! Do you think other places will try something like this?

Amy

I think so. Tourism is a big industry, and NFTs could make it more exciting and personalized. If Jeju’s plan works, other destinations might copy it.

Sam

I should visit Jeju someday and collect one of those NFT cards. It sounds like a fun way to remember the trip!

Amy

You totally should. It’s a beautiful place with hiking trails, resorts, and even UNESCO World Heritage sites. And now, with NFTs, it’ll be even more memorable!