I saw this ad for an AI browser that sends emails for you, even to your family. It felt... weird. Why would anyone use that?

Oh, you mean the Dia ad! Yeah, it showed the CEO asking an AI to email his wife about holiday gifts instead of talking to her himself. People found it pretty strange.

Right? It felt so cold, like talking to a robot instead of your own wife. Why would they think that’s a good ad?

Well, the ad was supposed to show how the AI could manage multiple tabs and send personalized messages. But instead, it showed how AI might take over small, meaningful interactions, like talking to loved ones.

That’s exactly it! Instead of making things easier, it made everything feel... less human. Is this how AI is supposed to help us?

That’s the big question. Some AI ads accidentally highlight this issue. They show how automation can make life feel less personal, like Google’s AI ad earlier this year where a dad and daughter used AI to write a fan letter together.

Wait, AI wrote the letter for them? That sounds like it ruined the whole point of doing it together.

Exactly! People said it took a sweet bonding moment and made it robotic. And it’s not just one company—there are other examples, like Apple showing AI identifying dog breeds instead of just asking the dog owner.

So instead of connecting with people, these ads are showing us disconnecting. That’s kind of sad.

It is. Some even take it further, like an AI startup called Friend, which made an ad showing lonely people using AI companions instead of making real friends. It felt dystopian to many viewers.

Yikes. Are all AI ads like this?

Not all. Some are vague, like billboards that say things like ‘AI so smart, it talks to cars and wildlife.’ They don’t even explain what the product does. It’s just... confusing.

So, either AI ads are weirdly dystopian or they don’t make sense. Why don’t they show AI doing something useful, like helping you finish work faster so you can relax?

Good point. Some companies, like Zoom’s CEO, have pitched AI as a tool to save time so people can focus on what they love. But most ads don’t show that because AI isn’t quite ready to handle big tasks reliably yet.

That makes sense. But it feels like companies are still trying to sell AI without knowing what it’s really good for.

Exactly. AI is powerful, but it’s still figuring out its role in our lives. Until then, these ads might keep feeling strange because they reflect how we’re still experimenting with AI—and that can be uncomfortable.

I get it now. AI has potential, but we need to use it in ways that help, not replace, what makes us human.

Well said. The challenge is finding that balance, and maybe even showing it better in ads!