Why 'To-Earn' Projects Keep Failing: Lessons from Axie Infinity and STEPN
Oct 10, 2024

Sam

Hey, have you heard of 'to-earn' games? Like, you can make money by playing games or walking? That sounds awesome!

Amy

Yeah, I know! 'To-earn' games like Axie Infinity or STEPN were really popular. At first, it seemed like easy money, but they didn’t last.

Sam

Wait, why didn’t they last? If you can earn money by playing or walking, that sounds perfect!

Amy

It does sound good, right? But the problem is, these games depend too much on new people joining all the time. Without enough new players, the whole system falls apart.

Sam

Like a pyramid? New players paying for the older ones?

Amy

Exactly! For example, Axie Infinity was super popular at one point. People even made money by playing it. But then, too many people joined, and the in-game currency lost value. It became hard to earn enough.

Sam

So the more popular it got, the harder it was to make money? That sounds backwards.

Amy

Yeah, kind of. The in-game inflation was a big issue. Also, a lot of people joined hoping to make quick money, but when the currency value dropped, they couldn’t get their money back.

Sam

Ouch! That must’ve hurt for people who invested a lot.

Amy

Totally. And it’s not just Axie. STEPN, a move-to-earn game, had a similar issue. People bought NFTs to play, but once too many people joined, the value of its tokens dropped.

Sam

So, it doesn’t really matter if it’s play-to-earn or move-to-earn. They all fail the same way?

Amy

Pretty much. These projects need new users to buy into the system to keep it going. But once the excitement dies down, it’s hard to keep it sustainable.

Sam

Wow, so is there any future for 'to-earn' projects? Or are they all doomed?

Amy

There’s still hope, but they need better business models. If they can find a way to make the games fun and rewarding without depending on constant new players, it could work.

Sam

That makes sense. So, for now, easy money isn’t really so easy.

Amy

Exactly! If something seems too good to be true, it usually is. Always be careful with these projects.

Sam

Thanks, Amy. I guess I'll stick to regular games for now!